Great Ad for Sydney Dog & Cats Home

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I came across this ingenious advertisement to encourage donations to Sydney Dog & Cats Home, Sydney Australia. What a wonderful idea.

Here is a review of the ad by Coloribus Advertsing

Creative Execution:
This idea was relevant because we created a ‘Wonder Dog’ for a dog’s home, and people love interacting with intelligent animals. The strength of the creative was that it used innovative media to encourage people to donate in a positive way and offer them an immediate reward.

In Australia, ‘throw us a bone’ means ‘please help us’. We created our own entertaining content, Frankie the Wonder Dog. We pioneered a convergent technology platform that enabled people to interact in real-time with him. People ‘threw’ Frankie a bone via SMS and received an instant dog trick in return. Every bone thrown was a $5 donation.

Great results in just three days: • 1327 bones thrown; • 17.4% of people threw two or more times; • 25% of dogs needing homes adopted; • 600% increase in new volunteers; • Over $150,000 in free media from Optus, Inspire, Fairfax, News Limited and JCDecaux.


This clip showcases the work animation house Sixty40 did with ad agency M&C Saatchi and it’s digital arm Mark. This campaign won a coveted Yellow Pencil at the 2009 D&AD Awards in London.

DogBlog Pet Bed Review

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Maggie, the DogBlog Dog from Boise, Idaho was pleased to test out a very special bed. Special, you say, what makes this pet bed so special? First of all, it is so comfortable it feels like an air mattress. She snoozes away, dreaming of squirrels up a tree and running like the wind.

Maggie is a dog who thought the master family bed was the only place she could sleep. This was until we got her this new luxury pet bed from Crypton Super Fabrics. Now she can stretch out and feel snug as a bug in a rug. OK, she might need a few toys to really feel snug, but even humans would enjoy sleeping on this bed.

The other advantages: Crypton says “if you have a messy pet, don’t stress”. Crypton Super Fabrics makes their machine-washable pet beds resistant to moisture, stains, odors and bacteria. Their impenetrable barrier keeps grime from soaking through the fabric.

Pet accident? No problem – just wipe away. For stubborn stains, they offer a complete Pet Stain and Odor Remover System. But the DogBlog hasn’t tested those products.

You can visit Crypton Super Fabrics online to create a customized bed for your pet, and view their blog – lifeoncrypton.com/blog – to find out about Life on Crypton and the Super Pooch, Molly B.

Please check out Maggie’s musical YouTube video review.

The dog bed that Maggie tested is a Molly B. Luxury Pet Bed – Herringbone Cardinal – Size 36″ x 44″ x 5″
Maggie and the DogBlog give Crypton Super Fabrics Pet Beds a WINNER Recommendation. This pet bed product is the best dog bed we have experienced.

Read more about Maggie, our family dog, rescued from a shelter, trained by prison inmates and now the best dog in the world (in our humble opinion).
Why we started our DogBlog – a sad story about losing our best friend and finding a new one.