For many dogs sent to shelters, time is running out. This sounds like a fun way to find these well groomed pooches a forever home.

It wasn’t easy being a dog on the run. But one day, when life was oh so rough, somebody came to my rescue. I must have been quite a sight and in some human’s estimation a bit too much to handle. Thankfully, people who truly cared didn’t give up on me. In [...]]]>

It wasn’t easy being a dog on the run. But one day, when life was oh so rough, somebody came to my rescue. I must have been quite a sight and in some human’s estimation a bit too much to handle. Thankfully, people who truly cared didn’t give up on me. In fact, I was taken to live with guys who actually dwell behind bars. Yes, they call these men prisoners, or inmates. They live in the "big house". They gave me the attention I needed, taught me some dog gone manners. And before I knew it, they considered me rehabilitated.

One day the men who live behind the great big high razor topped fence told me it was time for me to go. A nice family came and picked me up. They knew all about dogs and forever homes and knew I had some ruff stuff baggage to deal with.

My new friends had this look in their eyes like they needed me, so I decided to "rescue" them. I got to ride in their car and went to live in their house. It was a new experience being a member of a real family, and I had so many things to learn. But now I am happy to report that this inmate trained pup is doing great. Thanks to the prisoners who trained me, and the rescue shelter that saved me (Second Chance Animal Shelter), I am experiencing a happy and healthy life – Yes It’s a Dog’s Life – and it’s GREAT!. We are excited to see our Rescue Animal story featured in FidoandWino.com as R.O.A.R. Squad members from the State of Idaho.

The R.O.A.R. Squad (Rescue Owners are Rockin) is the ingenious idea of a lady named Shauna who lives in a great smelling country, our neighbor to the north, Canada. She has a couple lovable canines in her family, and has first hand experience in compassion for pets that have found themselves as outcasts in society, "throw aways". Shauna had this terrific idea to encourage humans to help us non-humans (some people call us pets) by inviting a rescue animal into your family and giving it a forever home. She created an awesome blog that features Rescue Owners and their rescued animals from every province in Canada and every state in the USA. We think that is DROOLIN COOL!

So wag your tail and jump on over to the FidoandWino Blog, say hello to Shauna, John, Mickey and Kayloo. While you’re at it check out the article about our family. Julie, Murry and Maggie – R.O.A.R. Squad Members from Idaho.

Maggie the Rescued, Canine Contributor
Read More About Our Adoption Story

In honor of their 15th birthday, Petfinder is asking people everywhere to pledge to spread the word online about adoptable pets on March 15, 2011. Even if you don’t have a website or blog, you can still be a part of this and show your support. Tell your friends on facebook and twitter. Check [...]]]>

In honor of their 15th birthday, Petfinder is asking people everywhere to pledge to spread the word online about adoptable pets on March 15, 2011. Even if you don’t have a website or blog, you can still be a part of this and show your support. Tell your friends on facebook and twitter. Check out their website.

YouTube Video from: Retriever Rescue of Colorado

What do pet owners say when they have to give up their dog to the dog pound? The Apology Video tells the story.

Here’s our dog adoption story featured in the BestDogBlog.com. We really missed having a dog after our beloved 14 year old Australian Shepherd/Blue Heeler, Scout, died. We seriously questioned the wisdom of searching for another family pet. It [...]]]>

THIS WEEK! July 15: BLOG THE CHANGE FOR ANIMALS – Get the badge & spread the word!

Here’s our dog adoption story featured in the BestDogBlog.com. We really missed having a dog after our beloved 14 year old Australian Shepherd/Blue Heeler, Scout, died. We seriously questioned the wisdom of searching for another family pet. It was so difficult to grieve the loss of such a good companion and member of our family. But we soon realized that our house was not a home without a dog. READ ON . . .

Joining The Humane Society of the United States’ Wayne Pacelle and representatives from the United States Postal Service, American Humane Association, and Petfinder.com on stage at Hollywood’s Academy of Television Arts & Sciences for a press conference, Ellen DeGeneres unveiled the new 44 cent stamps featuring [...]]]>

Adopt a Shelter Pet Commemorative Stamps

Joining The Humane Society of the United States’ Wayne Pacelle and representatives from the United States Postal Service, American Humane Association, and Petfinder.com on stage at Hollywood’s Academy of Television Arts & Sciences for a press conference, Ellen DeGeneres unveiled the new 44 cent stamps featuring the adorable faces of five dogs and five cats, all of whom had been adopted from animal shelters and rescue groups.

Mr. Pacelle made the following observation: About 8 million dogs and cats are funneled through shelters every year. They come to shelters for a variety of purposes, they have been found on the streets, or people relinquish them to shelters. There is this stigma that is attached to animals at shelters – that there is something wrong with them, that they are defective, or have some behavioral problem, or some physical problem. Those of us who have adopted animals from shelters know that is false. Contrasting with dogs who are sold from puppy mills, shelter dogs are properly socialized with tremendous attention from shelter workers. The animals at shelters are actually the best socialized animals. They get excellent veterinary care.

The dogs and cats know what is going on. They know that someone has come to rescue them. They are enormously grateful to their new owners for the rest of their lives. What he sees as one of the most tragic things is that only 20% of dogs in people’s homes come from shelters. Four out of five dogs are coming from other sources. If just a small percentage of people who are getting dogs, this year or next year, got them from shelters rather than from a puppy mill or pet store, then we would solve this problem.

Maggie (the rescue shelter dog), Julie and Murry of the DogBlog: A Dog’s Eye View and the BestDogBlog.com agree whole heartedly. We encourage you to buy some Adopt a Shelter Pet Commemorative Stamps and remember there is a dog or cat waiting for your love at a rescue shelter. Please remember them when you need a friend.

Get your stamps here.

We love this adoption drive. Have you seen this ad from Pedigree? I was watching the Today Show and this commercial came on. Very effective ad from Pedigree about shelter dogs that “aren’t broken – they’ve simply experienced more life . . . Do not pity a shelter dog – [...]]]>

Maggie Understands Pedigree Commercial

We love this adoption drive. Have you seen this ad from Pedigree?

I was watching the Today Show and this commercial came on. Very effective ad from Pedigree about shelter dogs that “aren’t broken – they’ve simply experienced more life . . . Do not pity a shelter dog – ADOPT ONE”. Well said. Now that’s what I call a Dog’s Eye View. Maggie was rescued from a shelter, she knows what they are talking about. Well done Pedigree.

Here is a review of the ad by Coloribus Advertsing

Creative Execution: This idea was relevant because we created a ‘Wonder Dog’ for a dog’s home, and [...]]]>

I came across this ingenious advertisement to encourage donations to Sydney Dog & Cats Home, Sydney Australia. What a wonderful idea.

Here is a review of the ad by Coloribus Advertsing

Creative Execution:
This idea was relevant because we created a ‘Wonder Dog’ for a dog’s home, and people love interacting with intelligent animals. The strength of the creative was that it used innovative media to encourage people to donate in a positive way and offer them an immediate reward.

In Australia, ‘throw us a bone’ means ‘please help us’. We created our own entertaining content, Frankie the Wonder Dog. We pioneered a convergent technology platform that enabled people to interact in real-time with him. People ‘threw’ Frankie a bone via SMS and received an instant dog trick in return. Every bone thrown was a $5 donation.

Great results in just three days: • 1327 bones thrown; • 17.4% of people threw two or more times; • 25% of dogs needing homes adopted; • 600% increase in new volunteers; • Over $150,000 in free media from Optus, Inspire, Fairfax, News Limited and JCDecaux.

This clip showcases the work animation house Sixty40 did with ad agency M&C Saatchi and it’s digital arm Mark. This campaign won a coveted Yellow Pencil at the 2009 D&AD Awards in London.